Outdoor Media

Advice4MEDIA has emerged as a unique outdoor advertising service provider, which has 100 different formats. Outdoor advertising is essentially any type of advertising that reaches the consumer when he or she is outside the home. This is in contrast with broadcast, Print and Internet Advertising. Outdoor advertising, therefore, is focused on marketing to consumers when they are “on the go” in public places. Outdoor advertising formats fall into four main categories: Billboards, Street Furniture, Transit and Alternative Advertisement.

Billboard Advertisement implies out of home advertising format, but there has been significant growth in digital out of home advertising (billboards and place-based networks) in recent years. Roadside billboards remain the predominant form of outdoor advertising.

 Street furniture is made up of formats such as bus shelters, news racks, mall kiosks, and telephone booth advertising. This form of outdoor advertising is mainly seen in urban centers. Additionally, this form of advertising provides benefits to communities, as street furniture companies are often responsible for building and maintaining the shelters people use while waiting for the bus.

Transit advertising is typically advertising placed on anything that moves, such as buses, subway advertising, truck side, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Municipalities often accept this form of advertising, as it provides revenue to city and port authorities.

Finally, alternative advertising includes ads in stadiums, on gas pumps, bike racks, rest areas, and other non-traditional formats. Alternative advertising provides a way to address consumers in places they may not expect.

Advice4MEDIA provides service of Outdoor Advertisement, which ranges from Public, Multinational media corporations to Small, Independent, Family-owned businesses.